NE Wisconsin & Beyond
Design
Much like my photography philosophy, my design approach is all about storytelling. I bring stories to life visually—whether that’s through full brand identities for business owners or wedding branding and stationery that tie every detail of your day together.
With over 11 years in my career as a graphic designer, I know the best visual identities happen where strategy meets design — because it’s not just about pretty, it’s about purpose.
Brand Visual Identity
why full branding matters
- You look polished and professional across every platform — not fragmented or confusing
- You save time later (no scrambling for colors, fonts, or “what looks right”)
- Anyone (teammates, vendors) can pick up your assets and stay on-brand
- It positions you for growth because your visuals support your business goals
More than a pretty logo on a Canva template.
Your brand deserves more than something you patch together with a template. You deserve a visual identity that’s strategic, consistent, and unmistakably you.
Choose Your Branding Experience
Please note: All packages include up to 3 rounds of revisions during the design phase. Additional revisions beyond that will be billed separately.
WHAT'S INCLUDED
- Primary logo + one submark
- Curated brand color palette
- Typography pairings (headline + body)
- Mini brand guide (PDF with usage tips)
From $1000
THE START-UP
Perfect for new business owners getting their first polished look. This package gives you the essential tools to launch with confidence — a strong logo foundation, a color palette that reflects your personality, and typography pairings that keep everything consistent across platforms. You’ll also receive a mini brand guide so you know exactly how to use your new visuals day to day.
WHAT'S INCLUDED
- Everything from The Next Level
PLUS:
- Custom Showit website (5–7 core pages)
- Mobile-responsive design
- Launch graphics for social media
- Training documentation on how to maintain your site
WHAT'S INCLUDED
- Full logo suite (primary, secondary, submark, favicon)
- Expanded brand palette with hierarchy
- 2–3 custom brand patterns or illustrations
- Moodboard + brand imagery direction
- Extended typography system (headline, subhead, body, accent)
- Social media profile + cover graphics
- 10 editable templates
- Comprehensive brand style guide
FROM $2000
The next level
For business owners who are ready to take things to the next level and show up consistently across every platform. This package builds on the essentials by giving you a full brand identity system. From a complete logo suite to a refined color palette, custom patterns, social graphics, and templates you can easily update yourself. You’ll walk away with a brand that’s cohesive, versatile, and easy to use. Your comprehensive style guide ensures everything stays polished and on-brand long after the project wraps.
FROM $4000
Go all out
For business owners who want their brand identity seamlessly extended into a custom website. This package takes your full identity system and brings it to life online. You’ll receive a fully customized Showit or Squarespace or Shopify website designed to reflect your brand from top to bottom, optimized for both desktop and mobile. You’ll have everything you need to confidently maintain your site and share your new look with the world.
Add-ons
Brand Photography Session
Bring your new identity to life with imagery that feels as intentional as your design. A brand photography session gives you professional, cohesive visuals to use across all channels and marketing materials. We’ll capture a mix of lifestyle shots and product or service details, giving you a library of images you’ll actually be excited to use.
CUSTOM QUOTE
EXTRA LOGO CONCEPT
Each package already includes two unique logo concepts to choose from, but sometimes you need to explore one more direction before you feel fully confident. This add-on gives you an additional, fully developed logo concept so you can compare across three options and make the choice that feels right for your brand.
$300
Here for wedding design?
From your save-the-dates to your dance-floor signage, every piece should feel like you. Your wedding isn’t just a day — it’s an experience, and the details matter. Custom wedding branding brings your celebration to life with designs that are intentional, cohesive, and totally yours. From invitations and programs to menus, escort cards, and signage, I’ll create a consistent look that carries through every touchpoint of your day. Think of it as the design thread that makes everything feel effortless, connected, and unforgettable.
FROM $1250
The Full Suite
For couples who want a fully branded wedding experience from invitations to day-of details.
- Everything in The Essentials package
- Day-of signage (choice of welcome sign or seating chart)
- Additional day-of pieces (programs, menus, bar signs, place cards, escort cards, etc.)
FROM $650
The Essentials
For couples who want the key stationery pieces designed and cohesive.
- Custom monogram design
- Save-the-date
- Invitation design with matching RSVP + detail card inserts
- Print-ready files provided
